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Magnetic Expertise

Open Source Marketing for Coaches, Consultants & Educators...

My name is Rob Drummond. I'm on a mission to help coaches, consultants and educators generate a consistent flow of leads. 

You're in the right place if you:

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    Deliver a personal transformation, but struggle to explain your uniqueness to potential customers
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    Your best customers stay with you for years
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    Need a system to pull more ideal clients into your world from Facebook and other ad platforms
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    Use a sophisticated email marketing system, but don't know what to write in the emails

In the interests of transparency and collaboration, we publish our core process documentation under an open source Creative Commons 4.0 Attribution licence. Read more (opens in a new window)

Rob Drummond
Creative Commons Licence
Infusionsoft Certified Consultant

Books

Magnetic Expertise
Simple Story Selling

Made in Sheffield...

I live in Sheffield, England. A city famous for steel, 'Made in Sheffield' was once a stamp of quality on English cutlery. Now we have great walks, great food, independent shops and great beer. In the words of a seminar client:


"Rob knows where all the great beer is and all the great food is – in Sheffield at least – and it’s definitely been an experience! I’ve been on three-day courses before and this has been totally different – for the better..."


Latest Daily Emails... (opt-in below for free)

What aren’t you writing about
Linzi attended a ‘speed awareness’ course on Monday. Which is something the police can offer you when they catch you[...]
The problem with benefits
Marketing 101 is to convert features into benefits. A feature is what your product or service does. A benefit is[...]
The Facebook ad story formula
The current formula for Facebook ads seems to be: 1. Find some photo of you on holiday somewhere. Preferably with[...]
The Facebook Disaster Chronicles
On Sunday I received an email from Facebook. Subject: ‘Ad Account Disabled for Policy Violation’. “I wonder who that is...”[...]
Maze Marketing 04: The Funnel
MP3 Download Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including: - When[...]
Maze Marketing 03: Content for retargeting
MP3 Download Rob and Jonathan talk about appropriate content for remarketing ads, including: - Whether to lead with a story[...]

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Testimonials

Testimonial

Rob has a real skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events.

For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years.

Derek Dearden, Anatronics

Derek Dearden

You have managed to synthesize my ideas and make them very understandable in an easy to read, and fun format.

I understand their usage as an auto responder, and I’m thinking about Maze 2.0, and using that same material on Facebook.

Mark David McCreary, Mail-list.com

You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.

What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.

John Verbrugge, Shared Hands

Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob does it for you.

And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.

Luke Szyrmer, Launch Tomorrow

Creative Commons Licence
In the interests of transparency and collaboration, we publish our core process documentation under an open source Creative Commons 4.0 Attribution licence. Read more >
Infusionsoft Certified Consultant

Copyright 2019 by The Confusion Clinic Limited

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