About

Please note that as of 1st December 2018, this website and services will be known as 'Magnetic Expertise' rather than 'True Story Selling', to reflect the publication of my Magnetic Expertise book... 


Rob DrummondI’m Rob Drummond – author of Magnetic Expertise. I help coaches, consultants and experts to generate an affordable, consistent flow of leads.

I also collaborate with and train copywriters in my methodology, which you’ll find on the processes page. I publish my internal processes under a Creative Commons open source licence. As strange as it sounds, I’ve found that ‘giving away’ my processes leads to a much bigger flow of work!

If you’d like to collaborate with me, you can see different options on the memberships page.

Of course, I’m actually much more than that…

I’m a husband and father. I’m an archer. I’m a stoic Northern Grump. I’m a sports fan. I’m a barefoot runner. I’m a traveller. I’m a student of history, sociology, archaeology and literature. I’m a binge-watcher of documentaries. I’m a binge-listener of podcasts. I have an eclectic taste in books. I’m a deep thinker. I’m a drinker of craft beer. I believe in small business, and open collaboration. I believe in sharing, rather than hoarding. I believe human connection is the fabric of life, and the essence of good marketing.

All of these things make up the fabric of my story – the basis of how we build trust.

More fundamentally, I’m on a mission.

I’m on a mission to help people who do great work tell better stories about what they do. To help people like YOU build profitable, long lasting relationships with your customers. To help you leverage the one asset NONE of your competitors can copy: your story.

You’re in the right place if you sell high value, high trust products and services. If people have to trust you implicitly before they’ll sign on the dotted line. If people have to get to know the real you before they’ll buy. If what you do isn’t as simple as saying “I’m a plumber.” Or “I’m a caterer.”

You’re more unique – and more valuable to the world – than you can ever realise. It’s time to communicate your value to the world by telling your story.

To get started, I recommend picking up my books, The Marketing Nurture System, and Simple Story Selling.

If you’d like to see my latest story selling systems and developments, you need to join my membership group Story Selling Insider.

If you’re ready to discuss further help, you can read more about consulting and projects here. All projects start with a free 30-minute story consultation, where you can pick my brains and tell me more about your business.

I’m excited to work together. Talk to you soon.

Contact Details

UK: 01233 801 145
US: (201) 802-8018

Please leave a voicemail if we cannot answer, or use the form below.

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Mailing address:

The Confusion Clinic Limited
105 White Lane
Sheffield
South Yorkshire
S12 3GE
United Kingdom

Company number: 09564369

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