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I liked this book. It has lots of good advice, and presents a specific marketing model that has credibility. I always like to read authors who take a stand on something, and who support their beliefs with reasoned arguments and experience. This book was good that way. I recommend it to everyone who is interested in the topic.
For months now I've been ploughing through Christopher Booker's mighty tome, the Seven Basic Plots, and fascinating as it is, what I was really looking for was a shorter, digested version of the same work with practical writing hints and tips. That is exactly what Simple Story Selling is...all that I needed in the first place.
Easy to follow, practical and interesting, I would highly recommend this book to anyone wanting to use story-telling as a vehicle for creating engaging blog or email copy to educate, help and entertain.