Category Archives for "Blog"

Marketing for the Unmarketables

I do a number of things that don’t fit into black and white boxes. I was asked by a medical professional fairly recently whether I smoked. Without thinking, I told her I smoked 1.5 cigars per year – on average – but sometimes none at all. And maybe a cigarette or two if I ever get […]

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A key ingredient for good stories

Linzi and Hugo were away for a few days last week. Leaving me all alone at home on my lonesome. (Can you hear that tiny, tiny violin?) What do you think I got up to? Was I looking at the front door, pining for them to return? I’ll give you a second to mull over the possibilities… […]

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Anything But Facebook

Every business has a bottleneck of some sort, and in mine the bottleneck is lead generation. I’m currently one platform down. As you might remember, I’m at war with Facebook. Or more specifically, Facebook is at war with me, having disabled my account. All of which has prompted me to look again at some of […]

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What does real expertise look like?

“Who do you work with?” is one of the questions we all must answer with as much clarity as we can muster. I’ve struggled with this over the years. I now tell people I work with ‘coaches, consultants and experts’. Which has led me recently to ask… what actually makes someone an expert? (Because often the people claiming […]

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