Category Archives for "Clinic Videos"

Publish a book on Amazon in 2019

There’s a perception that publishing a book is a long, expensive process. Quite frankly, it doesn’t have to be. I now publish all my books using Amazon’s print on demand service. Today, I want to give you a look behind the curtain at how it works… The best way to increase your lead volume is […]

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Segment your list the smart way

Rob Livestream

We were talking yesterday about the most unsellable, unsexy marketing secret there is: listening. I suggested that you interview people at key points in your funnel, for example after they opt-in or buy. Something else occurred to me talking about this afterwards on Facebook Live. When you do these calls, it’s best to ask the […]

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Why is lead gen SO expensive?

Most paid ads benefit the advertising platform more than the advertiser. At least, that’s the way things are going. Click prices are going up. Getting people to opt in with a real working email address is like squeezing blood from a rock. Getting them to stick around and buy things is even harder. A 20% […]

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