Category Archives for "Email Marketing"

How long should it take to write an email

I’ve come to believe that the optimal time between having an idea for an email, and sending the thing out, is 24-48 hours. Any less, and you’re likely to vomit all over somebody’s inbox. Any more and it’ll probably go cold, or you’ll second-guess yourself out of sending it. What specifically might that 48 hour […]

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Tip-toeing around new subscribers​

When a new contact opts into your world, you need them to proactively decide whether they want to hear from you. The best way to do that is to send them a series that tells your story. Telling your story in your marketing is an expressive endeavour. Which if you’re used to talking exclusively about […]

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Email vs Messenger Bots

Every week I see someone – usually on Facebook – talking about how email is now dead, pointless or ineffective. Usually the people making these assertions have very little to say of value, so perhaps it should come as no surprise that email isn’t working for them. The argument goes that a good email open […]

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