Category Archives for "Email Marketing"

Tip-toeing around new subscribers​

When a new contact opts into your world, you need them to proactively decide whether they want to hear from you. The best way to do that is to send them a series that tells your story. Telling your story in your marketing is an expressive endeavour. Which if you’re used to talking exclusively about […]

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Email vs Messenger Bots

Every week I see someone – usually on Facebook – talking about how email is now dead, pointless or ineffective. Usually the people making these assertions have very little to say of value, so perhaps it should come as no surprise that email isn’t working for them. The argument goes that a good email open […]

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