Category Archives for "Marketing Sanity Letter"

How long should your emails be?

Sleepy beagle dog in funny glasses near laptop

Do you ever ask customers for their opinion, only to ignore it? I once asked a small group of customers what their biggest email marketing question was. I got a selection of tool-specific questions, but the most common question was “how long should an email be?” I dismissed this at the time because I thought […]

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The ticking clock problem

Image of a count-down timer

More on the thing above in a minute. Before I set out on my own I spent four years working for a company where the solution to every marketing problem was to make more cold calls. “It’s a numbers game,” they told us. “Smile and dial.” When I came to start my own business I […]

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