Category Archives for "Podcast"

Maze Marketing 08: Email Deliverability

This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab). Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information […]

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Maze Marketing 07: LinkedIn and Twitter Ads

MP3 Download Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms? LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions about these platforms. In this episode we talk about some of the ad formats available, and […]

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Maze Marketing 06: What Is The Maze

 MP3 Download Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers: – Why marketing is less linear than ever before, with many more touch points – Why impression-assisted conversions matter more than most people realise – Why it is valuable to […]

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Maze Marketing 05: Facebook Ad Policy Violations

MP3 Download In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said “no”. Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss […]

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