Attract and Nurture High Value Customers at Lower Cost
Are you a coach, consultant or educator, looking to:
- Build your audience
- Bring your message to your audience in an engaging way
- Build a customer nurture system... without the toil of endless content production
- Write a book... without the writing part
- Communicate your expertise in an interesting way that sells
- Tell better stories about your work
- Solve a content problem
- Implement an effective remarketing system
- Take your customers off the market, so they only ever want to buy from you...
Then fill out the form below, and book a free 30-minute consultation with me, Rob Drummond.
You need to have read either of my books (Magnetic Expertise or Simple Story Selling) before booking the call.
What Others Have Said...
This is fantastic! I’m going over the story ideas, and I can see several that I can use right away.
You’ve drawn various stories and situations from my past, and used them to create a coherent set of stories that have set the direction for my conversation with my audience.
What I liked best about this is that you did all the hard work – getting the focus and the “moral of the story” part. The easy part is all that’s left for me to do – filling in the details. Your true genius ability is to listen my stories and draw out the bigger meaning of that story. That’s what makes a story powerful.
John Verbrugge, Shared Hands
Rob’s process is an absolute revelation, and a very pleasant experience into the bargain. In the course of a couple of hours, doing no more than having an amiable conversation, I’ve ended up with 22 outlines for emails, landing pages, or other types of promotional copy which are interesting, entertaining and authentic. Furthermore, this copy will have the added benefit of establishing a bond of trust with my prospective clients since it is drawn from formative experiences in my own life.
Within a day or so of the interview, Rob delivered two really useful documents. One was the edited transcript of the conversations (with a few insights interjected), and the other was a list of themes that he had extracted with suggestions as to how they could relate to promoting my own business. I could simply copy and paste sections of the transcript to make a first draft of an email or an ad, and then do the final polishing.
Rob has a real skill in drawing out lines of narrative in the course of the conversation, and suggesting the marketing points that can be illustrated from anecdotal stories about life events. For less than the fee that some copywriters would charge for a single piece, you can have a rich store of copy ideas that will keep you going for months, if not years.
I feel like I know a thing or two about marketing in general, and I’d already read Rob’s books, so I thought that this should be enough to just create something myself. I’d even created an email based on his course. Yet, something internal was still stopping me from just banging out a whole bunch of stories.
In short, I wasn’t able to see the true, more objective value of my own backstory, and how different stories could be tied into what my audience wants. In particular I just wasn’t seeing the connection of stories from my own early childhood to cutting-edge tech entrepreneurshup. I wasn’t concerned about opening up about my story, just concerned that the message might not be relevant.
Regardless, I decided to go ahead with the service, because of two factors. First of all, I already know storytelling is Rob’s natural strength and also a strong area of expertise. He puts in the work; I see an email from him every morning in my inbox. Second of all, I knew I’d benefit from an outside perspective. It’s not enough to just know a lot about marketing, because there is a strong emotional component to good marketing. And in my case, that emotional component was clouding my view of what to do next, despite having all the “information” I needed.
The process itself was really simple and easy. We got on a call, chatted for two hours, and then Rob said he’d pick it up from there. The questions themselves were designed to pull stories from my head, but it felt pretty much like sitting down and having drinks at a pub with Rob on a Monday night. Even though we were on a call.
Afterwards, I didn’t really hear back for a few days. To be honest, I was getting a little nervous waiting to hear back. I was thinking…maybe Rob can’t find anything interesting to say based on what I told him. After all, on the call I was talking about things that were ridiculously far from marketing–just the way I honestly felt about a lot of topics and the stories explaining why I felt that way. Maybe I should have been a bit more selective about what I shared, so that it would be sales oriented.
That following Saturday, I was strolling along with my family at Richmond Park, thinking about the call earlier in the week. And in came an email from Rob, with the final output. He’d come up with an overarching marketing message, which hit the nail on the head, while building on examples from my backstory to get it across. He’d also prepared a detailed plan of how I can repurpose each story that I shared into a specific piece of communication, like an email in an introductory email sequence or a video.
All I can say is wow.
I’m definitely creating an email sequence based on his suggestions, and I’ll look into video after I have a basic text-only funnel working. It’s just easier for me to work with text as I’m an author; I completely get that my audience wants to experience my content in other formats than big (intimidating) blocks of text.
Working with Rob reinforces my preexisting belief in the need for truth in marketing. There is a way to be transparent, build on your existing assets and strengths, and still create a message that can resonate with a specific market. This service helped me find mine. It requires some skill, but Rob’s does it for you.
And I am certain, that once my audience starts hearing this message, it will be unique. And definitely my own, because it’ll be based on my slightly offbeat background and backstory. And therefore impossible to copy or just knock off.
Luke Szyrmer, Launch Tomorrow