Existing members can log in here
Sharpen Your Skills and Beat Marketing Overwhelm...
The Magnetic Expert Letter is the place to sharpen your copywriting and marketing skills. Unlike other online membership programmes, you'll learn foundational principles, not hacks, tricks or passing fads.
You'll learn how to tell better stories. You'll learn how to nurture your audience, whether or not they're on your email list. You'll learn how to use remarketing effectively. (Remarketing is NOT going away any time soon...)
You'll learn how to create effective ads on Google and Facebook. You’ll learn to write more engaging emails, Facebook ads, Google ads, blog posts, direct mail letters…
You'll learn how to use Google and Facebook ads without paying through the nose.
If you provide a valuable service, you can’t convince anyone to buy based solely on reason and logic.
You have to build trust. You have to communicate your perspective, and your experience. You have to show a potential customer that you’ve been in their shoes… and you can only do that with story.
You have to show up consistently to your audience. As a member, I show you how to do that without ever running short of ideas. I'll help you reduce the intimidation factor. You'll never stare at a blank Word document again, wondering what to write.
I have no agenda to sell you any particular media, software or tools. I’ll help you tell your story in the most appropriate places to promote your work.
I’ll show you - in practical terms - how to leverage your true story in your marketing. How to put more 'you' in your message. How to stand out. How to build trust in a world where attention is valuable and scarce.
As a member, you get:
- The Magnetic Expert print newsletter, delivered monthly with included worldwide delivery
Each month in the letter I turn the spotlight on a particular medium, and ask: what is currently working? What questions should you be asking to make better decisions? What types of stories should you be telling? Should you lead with stories or content? What type of call to action should you include?
I share examples from my own work, including ads and emails that failed. You get to see what has gone right, as well as what has gone wrong.
Please note the newsletter is print only in 2019 - no digital back issues. If you miss the print run for the month, you miss out.
- Complimentary copies of ALL my books ($50 value)
As a new subscriber I'll also send you paperback copies of ALL my books (Magnetic Expertise, Simple Story Selling, and the Grumpy Marketer series)
- Priority on new training opportunities
Subscribers hear about new training opportunities first, and get my best pricing.
- Additional support
As a subscriber you can also request additional support from me... whether that's a second opinion on a sales page or important email... or input on your marketing strategy. Essentially the newsletter is the cheapest support retainer I offer. If you engage with the content and ask questions, I'll answer them.
- Monthly member’s only webinars
Each month I hold an informal web meeting on Zoom to expand on the newsletter, and show you the practicalities of what I have done. It’s also an opportunity for you to have your problems solved by a sharp group of people.
- A full 30-day money back guarantee
If you're not completely happy with your membership, let me know within 30 days and I'll refund every penny.
How Much is Membership?
The Magnetic Expert Letter is just £36 per month (UK customers), or $49 USD per month (worldwide).
You can dip your toe in the water, or get two months free by paying annually. All options include a full 30 day money back guarantee.
Prices below are in US Dollars. If you're in the UK and would prefer to pay in Pounds Sterling, click here.
No minimum term
Two months free
30 Days Money Back Guarantee
If for any reason you feel you made a bad decision, let us know within 30 days and we'll refund every penny. No quibbles, no hard questions, and no hard feelings.
I wish I could write as well as Rob. He writes in such a way as I feel I really know him and what makes him tick. He's not afraid of sharing his mistakes and his thought processes and the thinking behind his most important business and working decisions. Rob models all that so well.
It is however, the way in which he distils all the noise out there in the marketing world, down into what is right for ME. It is so easy to get seduced by the many marketing gurus who promise the easy route to success. Rob helps me to see what success means for ME, helps me to find out what's right for ME, and shows me what that entails with no BS or hype. I am immensely grateful for that because it's like having your own personal coach.
I genuinely look forward to receiving Rob's monthly newsletter so much that I wish he did it more frequently!
The paper and ink approach encourages me to really stop and think.
I'm of an age where reading from paper is enjoyable. I prefer it.
I've reread your Edition 1.3. Got me thinking!
Jim Wade, www.emailcopy.co.uk
I think it's the only online course I have ever completed AND learned exactly what I was meant to learn!
I don't think I'm very good at it yet but practice makes perfect and I now have the framework which is so useful. Makes writing emails feel a whole lot less daunting.
I often find that printed newsletters lack something (a lot of things – mostly substance). They are often crammed with so many topics in an attempt to make them look worth their salt, that they don’t actually have any information in them. They just seem to have enough to make you want to know more, but still make you go and research the information yourself if you actually want to know anything about the topic. Which completely defeats the point of paying for a newsletter.
This is where Rob surprised me.
Rob's newsletter is actually digestible. Rob isn’t trying to cram too much into it. Instead he spends time to introduce you to a topic – a single topic. I can sit down, have a cup of tea, and read a decent introduction into something I can apply in my business. No fluff. No pretentiousness. Just a good, solid, easy to consume topic that changes the way I think about things.
We live in a cluttered digital world – the Marketing Clarity Newsletter makes space for exactly what it says it will: some marketing clarity.
Kenda Macdonald, Automation Ninjas
At the start of this course I was a little anxious that the rigidity of my well-practised academic writing style would be difficult to break. But this was not the case.
The course shows you how to take the story that’s inside your head, get in down on paper and develop it step by step until you’ve got the final product. With this clear and well-defined process, I found it easy to adapt to writing story-based nurture emails.
After completing the course, I have added another element to my writing skills arsenal. I’ve only just started writing in this style so it’s going to take practice to perfect it. But the process and knowledge is in place. I just have to follow it.
The principles are easily applied to writing emails, creating presentations, web pages, videos or podcasts.
I’d highly recommend this course for anyone looking to communicate with their customers, audience or peers in a way that we all find interesting and engaging.
We all love listening to stories. We all have stories to tell. This course will give you the tools to tell your stories in a way that sells.
David MacGregor, Remote Office Assistant
I got home after 8pm last night after a long day, and found your print newsletter in the post. I immediately sat down to read it. It’s a great sign that you’re doing something right – I didn’t shelve it till later, I just read it.
I really feel that I know what I’d be doing with landing pages. There’s lots of other pieces of the jigsaw that I’m less confident about, but if/when I ever get round to doing what I have in mind, I won’t be anxious about the landing page bit!!!
Martin White, Thinkers