Get the Magnetic Expertise Letter: UK Pricing
No minimum term
Two months free
30 Days Money Back Guarantee
If for any reason you feel you made a bad decision, let us know within 30 days and we'll refund every penny. No quibbles, no hard questions, and no hard feelings.
I wish I could write as well as Rob. He writes in such a way as I feel I really know him and what makes him tick. He's not afraid of sharing his mistakes and his thought processes and the thinking behind his most important business and working decisions. Rob models all that so well.
It is however, the way in which he distils all the noise out there in the marketing world, down into what is right for ME. It is so easy to get seduced by the many marketing gurus who promise the easy route to success. Rob helps me to see what success means for ME, helps me to find out what's right for ME, and shows me what that entails with no BS or hype. I am immensely grateful for that because it's like having your own personal coach.
I genuinely look forward to receiving Rob's monthly newsletter so much that I wish he did it more frequently!
The paper and ink approach encourages me to really stop and think.
I'm of an age where reading from paper is enjoyable. I prefer it.
I've reread your Edition 1.3. Got me thinking!
Jim Wade, www.emailcopy.co.uk
I think it's the only online course I have ever completed AND learned exactly what I was meant to learn!
I don't think I'm very good at it yet but practice makes perfect and I now have the framework which is so useful. Makes writing emails feel a whole lot less daunting.
I often find that printed newsletters lack something (a lot of things – mostly substance). They are often crammed with so many topics in an attempt to make them look worth their salt, that they don’t actually have any information in them. They just seem to have enough to make you want to know more, but still make you go and research the information yourself if you actually want to know anything about the topic. Which completely defeats the point of paying for a newsletter.
This is where Rob surprised me.
Rob's newsletter is actually digestible. Rob isn’t trying to cram too much into it. Instead he spends time to introduce you to a topic – a single topic. I can sit down, have a cup of tea, and read a decent introduction into something I can apply in my business. No fluff. No pretentiousness. Just a good, solid, easy to consume topic that changes the way I think about things.
We live in a cluttered digital world – the Marketing Clarity Newsletter makes space for exactly what it says it will: some marketing clarity.
Kenda Macdonald, Automation Ninjas
At the start of this course I was a little anxious that the rigidity of my well-practised academic writing style would be difficult to break. But this was not the case.
The course shows you how to take the story that’s inside your head, get in down on paper and develop it step by step until you’ve got the final product. With this clear and well-defined process, I found it easy to adapt to writing story-based nurture emails.
After completing the course, I have added another element to my writing skills arsenal. I’ve only just started writing in this style so it’s going to take practice to perfect it. But the process and knowledge is in place. I just have to follow it.
The principles are easily applied to writing emails, creating presentations, web pages, videos or podcasts.
I’d highly recommend this course for anyone looking to communicate with their customers, audience or peers in a way that we all find interesting and engaging.
We all love listening to stories. We all have stories to tell. This course will give you the tools to tell your stories in a way that sells.
David MacGregor, Remote Office Assistant
I got home after 8pm last night after a long day, and found your print newsletter in the post. I immediately sat down to read it. It’s a great sign that you’re doing something right – I didn’t shelve it till later, I just read it.
I really feel that I know what I’d be doing with landing pages. There’s lots of other pieces of the jigsaw that I’m less confident about, but if/when I ever get round to doing what I have in mind, I won’t be anxious about the landing page bit!!!
Martin White, Thinkers