Maze Marketing 02: Conversion Tracking

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The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.

- What conversion tracking really means

- Why all conversion numbers are relative not absolute

- Why attribution is changing (and what that even means)

- Whether to use Google tag manager

- How to get help

Rob Drummond

Rob Drummond is the founder of the Confusion Clinic. Rob is an Infusionsoft Certified Consultant and copywriter.