Maze Marketing 08: Email Deliverability
This episode is all about deliverability: specific tips for getting your emails delivered to your recipient's inbox (and preferably avoiding their spam folder or promotions tab).
Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode.
Listen in now to learn:
- Why comparing tools is mostly a waste of time
- Specific things that affect your sender reputation
- Common deliverability mistakes
- How to fix an existing deliverability problem
- Good list hygiene practices
The re-engagement email template mentioned towards the end of the podcast can be found at www.mazemastery.com, in the free Essentials membership (from mid March 2019).
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