Process Wiki

We make the following processes available for inspection and use under a under a Creative Commons Attribution 4.0 International License.

This means you may share and adapt it for any purpose, even commercially, as long as attribution is given to Magnetic Expertise (www.magneticexpertise.com). The easiest way to do that is to make a copy of the process you want (File > Make a copy…) and leave the orange box at the top in place.

The letter at the start of the process name indicated whether the document is a reference guide (R), template (T), or step-by-step sequence of steps (S). The numbering is based on my own internal numbering - you may wish to change or re-order if you're creating your own processes.

If you find a mistake or have a suggestion, please leave a comment on the original Google Doc file.

Opt-in to receive free updates to these processes:

Copywriting Processes

R#003 - Story Map Interview
Purpose: used at the start of the copywriting research process

R#004 - Customer testimonial interview questions
Purpose: used to gather better customer testimonials

S#005 - Email Production Checklist
Purpose: Nurture email checklist from the Nurture Email Mastery course

Google Ads Processes

S#006 - Initial Keyword Research
Purpose: Researching your initial set of keywords for Google Search

S#007 - Market Research
Purpose: Analysing your main search competitors

T#008 - Ad analysis matrix
Purpose: Template for analysing ads on a Google search results page

S#009 - AdWords Ad Creation
Purpose: Process for creating Google search ads

T#010 - Ad relationships tool
Purpose: Template for brainstorming wider ad ideas

css.php
>