Process Wiki

We make the following processes available for inspection and use under a under a Creative Commons Attribution 4.0 International License.

This means you may share and adapt it for any purpose, even commercially, as long as attribution is given to Magnetic Expertise ( The easiest way to do that is to make a copy of the process you want (File > Make a copy…) and leave the orange box at the top in place.

The letter at the start of the process name indicated whether the document is a reference guide (R), template (T), or step-by-step sequence of steps (S). The numbering is based on my own internal numbering - you may wish to change or re-order if you're creating your own processes.

If you find a mistake or have a suggestion, please leave a comment on the original Google Doc file.

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Copywriting Processes

R#003 - Story Map Interview
Purpose: used at the start of the copywriting research process

R#004 - Customer testimonial interview questions
Purpose: used to gather better customer testimonials

S#005 - Email Production Checklist
Purpose: Nurture email checklist from the Nurture Email Mastery course

Google Ads Processes

S#006 - Initial Keyword Research
Purpose: Researching your initial set of keywords for Google Search

S#007 - Market Research
Purpose: Analysing your main search competitors

T#008 - Ad analysis matrix
Purpose: Template for analysing ads on a Google search results page

S#009 - AdWords Ad Creation
Purpose: Process for creating Google search ads

T#010 - Ad relationships tool
Purpose: Template for brainstorming wider ad ideas