Tag Archives for " evergreen "

Evergreen Stories Part 2: What role do stories play?

Oasis of greenery

Part 1 of ‘Evergreen Stories’ can be found here. Part 2: More than mere ‘Entertainment’ Over the last 200 years, storytelling has become synonymous with the word ‘entertainment’. The most popular modern form of story is the film, or movie. Most people will tell you they go to the movies to be entertained. But is […]

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Evergreen Stories Part 1: Why Tell Your Story?

I’m currently rewriting my book for copywriters, the Nurture Email Code. The book title is likely to change in the next few weeks, to ‘Evergreen Business Stories’. Over the next 7 days I’m going to publish a series of excerpts from the revised book, allowing you to read it as it is written. A bit […]

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